![]() The biggest challenge in developing this supply chain was all the unknowns. By creating a supply chain that begins with the seed and ends with the consumer buying the product off the shelf and heading home to eat a bowl of locally sourced and packaged oatmeal, we could reduce supply chain cost and add huge intrinsic value to our local community and customers. Trucking oats from Saskatchewan to San Antonio significantly increases our time, carbon footprint and supply chain expense.Īs our oat business began to grow it was time to explore ways to reduce this cost through vertical integration. According to the North America Millers Association (NAMA), nearly 100 percent of all oats consumed in the United States are grown in Canada and the overwhelming majority are milled there, as well. In addition, there are huge supply chain costs associated with trucking oats from Canada to Texas. ![]() One of the trends in the food industry is toward more local, sustainable and traceable ingredients, so growing local oats made perfect sense. The idea to grow our own oats came up in a conversation about marketing opportunities with the buyer at one of our largest customers. The idea of growing and processing local oats made sense and was worth exploring. As the demand for oat products continued to grow, we looked at ways to differentiate and reduce our supply chain costs. We have been in operation for ten years and, over the past four, we have seen a big shift toward the breakfast category, especially hot cereal, where we procure and package a line of products containing rolled oats. ![]() Our mission is to offer convenient, tasty, healthy and affordable food products. We package a line of rice and bean meals and convenient oats products under different brand names, as well as private store brands for select customers. My wife Kathleen and I own and operate Magi Foods, a dry food packaging company in San Antonio. THE VISION THAT TOOK US FROM SEED TO SHELF ![]()
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